AAP Kicks Off #StayBright Awareness Campaign at Three Lipa Schools
Lipa City has many public schools located along the main thoroughfares. Along J.P. Laurel Highway, one of Lipa’s most accident-prone roads, 45 road mishaps have been recorded since May 2019 with two fatalities, 34 injuries, and a total of 80 damaged vehicles.
“AAP hopes that through our Stay Bright awareness campaign, we will bring about lasting change in Lipa’s attitude towards road safety,” said Automobile Association Philippines (AAP) Advocacies Manager Cynthia Reyes. “We want both pedestrians and drivers to become more knowledgeable and equipped to making road conspicuity the norm.”
Over 1,500 students, tricycle drivers, and local government officials received road safety kits and reading materials when the AAP officially kicked off its year-long Stay Bright Campaign in Lipa.
Ready to conduct the project funded by the FIA Foundation in ten barangays, AAP held Stay Bright Road Safety Workshops at the public elementary schools of Tambo, Tibig, and San Carlos on July 22, July 29, and July 31, respectively.
AAP Advocacies Coordinator Nikolo Bustamante taught Grade 4 to 6 students simple yet effective measures kids can do to keep safe while using the roads of Lipa.
Among the safety tips given such as proper areas where students should cross and the right time to cross when the streets are busy, being visible on the road was the most emphasized lesson of the campaign. The students each got reflectorized bag tags in support of the road safety campaign.
AAP also gave free reflectorized safety vests to the participating tricycle drivers and barangay officials. Aside from these, AAP also distributed reflectorized stickers for Lipa’s tricycles which substitute as school buses for the students. The reflectorized stickers donated by 3M Philippines alert the drivers of oncoming motor vehicles to the presence of roaming tricycles, especially at night.
AAP made the that the schoolchildren would remember the road safety lecture through interactive discussions, mini-games in exchange for prizes, and the guest appearance of the main mascot of popular Filipino fast food chain Jollibee.
The year-long campaign in Lipa is made possible by a grant from the FIA Foundation and in coordination with the Philippine Global Road Safety Partnership.
The Stay Bright campaign originated in FIA’s #3500Lives Movement. Launched in 2017, the hashtag #3500 Lives represents the total number of daily casualties in road crashes. Among the 3,500 lives lost every day, 500 are children.
AAP pledged support to the global campaign through advertisements, continuous awareness campaigns and freebies that participants can use to be more visible on the road.
For more information and updates on the latest #StayBright activities, visit AAP’s official Facebook page at www.facebook.com/aaphilippines.
Around 180 participants attended AAP’s Stay Bright Road Safety Awareness Workshop on July 22, 2019 at Tambo Elementary School in Lipa City, Batangas.
Two Tambo Elementary School students wait patiently aboard a tricycle as AAP Advocacies Manager Cynthia Reyes attaches a reflectorized road safety sticker from 3M Philippines.
Students were all eyes and ears as the FIA #3500Lives video campaign was shown before the program.
(L-R) Barangay Tambo Chairman Joel Katigbak and AAP Advocacies Consultant Marte Perez talk with DPWH Region IV-A representatives.
A student from Tibig Elementary School participates in the road safety workshop’s question and answer mini-game.
AAP Philippine Global Road Safety Partnership (PGRSP) Coordinator Nikolo Bustamante interacts with students from San Carlos Elementary school during his road safety lecture.
AAP Advocacies Manager Cynthia Reyes conducts a refresher course on Philippine standard traffic signs for barangay officials and tricycle drivers from San Carlos, Lipa.
Two students from San Carlos Elementary School show each other their new reflectorized bag tags and whistles which were given to each student.
AAP Advocacies Manager Cynthia Reyes shows to attendees the reflectorized safety vest they will receive at the end of the road safety workshop
A participant with his daughter flips through AAP reading materials that were distributed at the registration table.